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Listening Quiz: Thuyết Trình Chiến Lược Shopper Marketing – Easy Level
Th4 4, 2024
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bởi
Anna Phạm
trong
Tiếng Anh dành cho Quản lý thương hiệu (English for Brand Manager)
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1.
What is William mainly presenting?
A complaint about low product quality
A report about store staff schedules
A proposal to open new stores
A plan to increase sales using in-store displays
Explanation:
William says he has a new shopper marketing plan, and the main idea is to increase sales by using special displays in stores.
2.
How long will the discounts be available?
For two weeks
Until the displays are removed
For one week
For one month
Explanation:
William says the discounts will be available only for two weeks to create urgency.
3.
Who will manage the displays in the store?
Extra temporary staff
Olivia and her team
William himself
The store staff
Explanation:
William answers that no extra staff are needed because the store staff will manage the displays.
4.
How will the team measure the success of the plan?
By counting the number of displays installed
By tracking sales before and after the campaign
By asking customers to fill out surveys
By comparing staff hours each week
Explanation:
William says they will track sales before and after the campaign to measure success.
5.
When will the campaign begin?
Next month, after the displays are prepared
After the store hires more staff
This week
Two weeks from now
Explanation:
William states that the campaign will start next month, after they finish preparing the displays.
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