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Listening Quiz: Thảo Luận Về Thay Đổi Chiến Lược Nội Dung – Medium Level
Th4 4, 2024
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bởi
Anna Phạm
trong
Tiếng Anh Nội Dung Số (English for Digital Content)
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1.
What is the main topic of William and Jessica’s discussion?
Whether the company should reduce branded content and focus more on helpful stories
How to design a new company logo for the brand
Whether the audience prefers longer articles or shorter posts
Which social media platform should be used for advertising
Explanation:
They discuss using less branded content, keeping some brand presence, and focusing more on helpful and interesting stories.
2.
Why does William think too much branding is a problem?
It costs too much to produce branded content
It makes the audience forget the brand completely
It only works for short stories
It can push people away and feel like an ad
Explanation:
William says too much branding can push people away and feels like an ad.
3.
Why does Jessica say, “But branding builds trust with our audience”?
To argue that branding should not be removed completely
To change the topic to audience demographics
To agree that all content should be branded
To suggest using more advertisements
Explanation:
Jessica is responding to William’s idea and defending the value of branding, which shows she thinks it should not be removed entirely.
4.
What can be inferred about William’s view of content strategy?
He believes the audience notices the brand only when it is repeated often
He wants to replace stories with direct sales messages
He believes useful content can strengthen the brand without constant promotion
He thinks branding is unnecessary in any form
Explanation:
William says to keep the brand but not all the time and to focus on helpful stories, implying useful content can build trust and bring people back.
5.
What does Jessica finally agree to do?
Increase the amount of branded content
Try a mix of less branding with a clear brand presence
Stop using stories and focus on ads
Remove the brand from all content
Explanation:
Jessica says, “Okay, less branding but still clear brand presence,” and then agrees to try the approach.
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