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Listening Quiz: Trình Bày Đầu Tư Nội Dung Dài Hạn Với CFO – Medium Level
Th11 4, 2025
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bởi
Anna Phạm
trong
Tiếng Anh Nội Dung Số (English for Digital Content)
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1.
What is James mainly trying to persuade Olivia to do?
Launch a short advertising campaign immediately
Replace the current team with new managers
Invest in a long-term content programme
Reduce the company’s marketing budget
Explanation:
James is presenting the idea of investing in a long-term content programme, and Olivia agrees to plan it.
2.
According to James, what is one benefit of a long-term content programme?
It costs nothing after the first month
It guarantees instant sales growth
It eliminates the need for analysts
It creates trust with the audience over time
Explanation:
James says that a long-term content programme builds trust with the audience over time.
3.
How does James say the cost of the programme will be handled?
It will be reduced by cutting the team
It will be paid all at once before it starts
It will be spread out over months
It will be covered by sales from the first week
Explanation:
James answers Olivia’s question by saying the cost spreads out over months.
4.
What can be inferred about Olivia by the end of the conversation?
She still doubts the value of the plan
She has become convinced that the plan has merit
She wants to cancel the meeting
She believes the team is too small to begin
Explanation:
Olivia says, ‘Okay, I see the value. Let’s plan it,’ which shows she has been persuaded.
5.
What does James say the company can do to support the programme?
Hire content creators and analysts
Wait until results are immediate
Focus only on paid advertisements
Buy a new office and equipment
Explanation:
James says they can hire content creators and analysts to support the content programme.
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