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Listening Quiz: Trình Bày Bản Đồ Hành Trình Đối Tượng – Medium Level
Th10 5, 2024
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bởi
Anna Phạm
trong
Tiếng Anh Nội Dung Số (English for Digital Content)
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1.
What is the conversation mainly about?
A review of a new product launch plan
An explanation of an audience journey map and its stages
A discussion of a customer support problem
A debate about the best marketing team member
Explanation:
Kevin presents the audience journey map and explains its three stages: Awareness, Consideration, and Decision, along with the content used at each stage.
2.
What kind of content does Kevin say is needed during the Awareness stage?
A detailed guides and reviews
D case studies and product comparisons
B clear calls to action and easy steps
C simple and clear content like blog posts and videos
Explanation:
Kevin says that during Awareness, people need simple and clear content like blog posts and videos.
3.
What do people do during the Consideration stage?
They compare options and think about choices
They ask for customer service help
They decide to buy or act immediately
They learn about the brand for the first time
Explanation:
Kevin explains that in the Consideration stage, people compare options and think about choices.
4.
Which content does Kevin recommend for the Decision stage?
Clear calls to action and easy steps to follow
Detailed guides, reviews, and case studies
Blog posts and videos
Brand awareness slogans and ads
Explanation:
Kevin says that the Decision stage is supported by clear calls to action and easy steps to follow.
5.
What can be inferred about the audience journey map?
It is designed to replace all other marketing materials
It is a report about Kevin’s personal opinions
It focuses only on the Decision stage
It is mainly used to help the team plan content for different stages
Explanation:
Olivia says the map helps them plan better content, and Kevin explains different content for each stage, so the map is used to guide content planning.
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