Listening Quiz: Chuyển Hướng Sang Chỉ Số Tác Động Kinh Doanh – Advanced Level

1. What is the main topic of Jessica and Robert’s conversation?

When to schedule monthly meetings with the marketing team
Why the company should focus on business impact metrics instead of vanity metrics
How to increase social media followers using trendy posts
How to write content that is more entertaining for readers

2. According to Jessica, which of the following should Robert track?

3. Why does Jessica say that popularity is good but not enough?

4. What can be inferred about the new metrics Jessica recommends?

They are only useful for tracking entertainment value
They can be measured accurately without any tools
They will make monthly reviews unnecessary
They are likely more closely connected to the company’s goals than likes and shares are

5. What should Robert do next after deciding to measure the new metrics?