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Listening Quiz: Dùng Whitepaper Và Báo Cáo Nghiên Cứu Để Tạo Khách Hàng Tiềm Năng – Easy Level
Th2 16, 2024
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bởi
Anna Phạm
trong
Tiếng Anh Nội Dung Số (English for Digital Content)
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1.
What is the main topic of the conversation?
Using whitepapers and research reports to generate leads
Choosing the best company logo
How to hire more marketing staff
How to write emails to clients
Explanation:
The speakers discuss how whitepapers and research reports can be used in marketing to build trust and collect contact information for lead generation.
2.
According to John, what do whitepapers show to other companies?
The company’s office location
The company’s knowledge
The company’s delivery schedule
The company’s prices
Explanation:
John says, ‘Whitepapers show our knowledge to other companies.’
3.
How do people provide contact information, according to John?
They call the company after reading a report
They visit the office in person
They download papers and give emails
They send a paper copy by mail
Explanation:
John explains that people download the papers and give their emails.
4.
Why does Sophia ask, ‘So, they help build trust with clients?’
She wants to change the topic quickly
She is confirming the company’s budget
She is asking for help writing a client contract
She is checking whether whitepapers can help in marketing
Explanation:
Sophia is responding to John’s explanation and clarifying how whitepapers benefit marketing by building trust.
5.
What can be inferred about John and Sophia’s plan?
They think research reports are less useful than emails
They want to replace clients with new employees
They will stop using marketing documents soon
They are interested in creating both whitepapers and research reports
Explanation:
At the end, Sophia says, ‘Great! Let’s start creating these documents,’ after discussing both whitepapers and research reports, so they plan to create both.
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