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Listening Quiz: Cuộc Họp Đánh Giá Lại Chiến Dịch – Advanced Level
Th1 28, 2025
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bởi
Anna Phạm
trong
Tiếng Anh dành cho Chuyên viên marketing số (English for Digital Marketer)
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1.
What is the main purpose of the conversation?
To review a marketing campaign and suggest improvements
To plan a product launch event
To train new employees on social media use
To discuss a company merger
Explanation:
The speakers are holding a retrospective meeting to review campaign results and discuss improvements such as email subject lines, landing page speed, and budget allocation.
2.
What did Laura say about the email campaign?
It brought in the most new customers
It performed better than the social media ads
It was paused because of technical issues
It had lower open rates than expected
Explanation:
Laura says, ‘the email open rates were lower than expected.’
3.
What problem did Laura mention about the landing page?
It loaded slowly
It had broken links to social media
It used outdated images
It was too expensive to maintain
Explanation:
Laura says, ‘the landing page was slow to load.’
4.
What can be inferred about the budget for the campaign?
Most of the money was spent on content creation
No budget was used for organic marketing
The budget was balanced evenly across all channels
Too much was spent on paid ads compared with content
Explanation:
Laura says they spent too much on paid ads and less on content, and Mark suggests shifting funds to improve organic reach.
5.
Which plan did Mark and Laura agree on at the end?
Reduce all marketing activities until the landing page is fixed
Stop using social media ads completely
Keep social ads, improve email and speed, and adjust the budget
Focus only on paid ads for the next quarter
Explanation:
Mark summarizes the plan by saying to keep social ads, fix emails, improve speed, and adjust the budget to balance paid and organic efforts.
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