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Listening Quiz: Giải Thích Search Intent Cho Khách Hàng – Medium Level
Th9 22, 2024
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bởi
Anna Phạm
trong
Tiếng Anh dành cho Chuyên viên marketing số (English for Digital Marketer)
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1.
What is the main topic of the conversation?
How to bake bread at home
Why people buy bread online
Ways to improve online shopping
Different types of search intent
Explanation:
Daniel explains search intent and the two main types, informational and transactional.
2.
According to Daniel, what does informational search intent mean?
People want to buy something
People want to compare prices online
People want to learn or find information
People want to contact a company
Explanation:
Daniel says informational search intent means people want to learn or find information.
3.
Which search example does Daniel give for transactional intent?
best bakeries near me
how to bake bread
bread recipes
buy bread online
Explanation:
Daniel says searching “buy bread online” is transactional.
4.
What can be inferred about Laura after the conversation?
She is trying to understand how search intent helps marketing
She disagrees with Daniel’s explanation
She already knew both search intent types
She only wants to buy bread online
Explanation:
Laura asks whether this helps target ads better, showing she is thinking about the marketing use of search intent.
5.
Why does Daniel explain search intent to Laura?
To teach her how people search and how that helps marketing
To persuade her to stop using search engines
To explain how to bake bread at home
To ask her to buy bread online
Explanation:
Daniel explains what search intent is, gives examples, and notes that knowing intent improves marketing results.
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