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Listening Quiz: Cập Nhật Tối Ưu Hóa Giữa Chiến Dịch – Easy Level
Th9 21, 2024
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bởi
Anna Phạm
trong
Tiếng Anh dành cho Chuyên viên marketing số (English for Digital Marketer)
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1.
What change did Emily make to the campaign?
She stopped all ads that were not getting clicks.
She changed the ad budget to focus on better performing ads.
She increased the total number of ads in the campaign.
She asked the client to approve the campaign before any changes.
Explanation:
Emily says she changed the ad budget to focus on better performing ads.
2.
Why did Emily think her update was urgent?
The new ads were getting too many clicks.
The client had already approved the change.
The data showed some ads were not working well.
The campaign had been canceled.
Explanation:
Emily explains that she thought it was urgent because the data showed some ads were not working well.
3.
What did Emily plan to do after making the update?
Ask the client to change the campaign goals.
Wait for Paul to make the decision.
Tell the client after the update.
Replace all the ads with new images.
Explanation:
Emily says she planned to tell the client after the update.
4.
Why does Paul say, ‘we should inform the client first next time’?
He is suggesting they cancel the campaign.
He wants Emily to ignore the client in future updates.
He is reminding Emily to get client approval before making changes.
He is asking Emily to report only after the campaign ends.
Explanation:
Paul says this after learning Emily made the change without asking the client, so he is reminding her to inform the client first next time.
5.
What can be inferred about the campaign after Emily’s update?
The campaign has not changed at all.
It is performing worse than before.
It is improving and getting more clicks.
The client rejected the campaign changes.
Explanation:
Emily says the campaign is improving and that the new ads get more clicks.
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