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Listening Quiz: Quảng Cáo Podcast Cho Nhận Diện Thương Hiệu B2B – Medium Level
Th6 19, 2024
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bởi
Anna Phạm
trong
Tiếng Anh dành cho Chuyên viên marketing số (English for Digital Marketer)
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1.
What is the main topic of the conversation?
Measuring employee satisfaction at work
Hiring a professional host for a podcast
Choosing a new company website design
Using podcast ads to build B2B brand awareness
Explanation:
The conversation is about whether podcast ads can help Emily’s B2B brand and how to choose, run, and measure them.
2.
What kind of ad does William say works well?
Host-read ads
Banner ads
Radio spots
Video ads
Explanation:
William says, ‘Host-read ads work well because they feel personal and trusted.’
3.
How does William say they should choose the right podcasts?
By selecting the cheapest shows available
By choosing shows that target clients listen to
By using only entertainment podcasts
By asking friends which podcasts they prefer
Explanation:
William explains that they should look for shows that Emily’s target clients listen to.
4.
What can be inferred about Emily’s concern at the start of the conversation?
She already knows which podcasts to advertise on
She plans to stop all digital marketing
She wants to advertise only on sports podcasts
She is unsure whether podcast ads are effective for B2B
Explanation:
Emily says she has thought about podcast ads but is not sure if they work for B2B, which shows her concern about effectiveness.
5.
What will William and Emily most likely do next?
Measure website visits from an existing campaign
Cancel the idea because it is too expensive
Research podcasts that Emily’s clients listen to
Create a host-read ad script immediately
Explanation:
William says, ‘We start by researching podcasts your clients listen to,’ and Emily asks what the first step is, so that is the next action.
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