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Listening Quiz: Tư Vấn Chiến Lược Phân Khúc – Medium Level
Th9 13, 2024
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bởi
Anna Phạm
trong
Tiếng Anh dành cho Chuyên viên marketing số (English for Digital Marketer)
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1.
What is Mark mainly advising Mia to do?
Focus only on increasing the size of her email list
Delete old email addresses from her list
Use segmentation to improve her email messages
Send the same email to everyone more often
Explanation:
Mark’s main advice is to use segmentation to improve Mia’s emails.
2.
According to Mark, what does segmentation mean?
Writing emails in a friendlier tone
Dividing an email list into smaller groups
Removing people who unsubscribe
Tracking only purchase history
Explanation:
Mark explains that segmentation means dividing the list into smaller groups.
3.
Which factor did Mark mention as one way to create segmentation groups?
Job title
Age
Favorite color
Email frequency
Explanation:
Mark says to use data like age, location, or purchase history.
4.
Why does Mark say segmentation can help reduce unsubscribes?
Because it removes all difficult customers
Because it automatically deletes inactive subscribers
Because it sends more relevant messages to each group
Because it makes emails less frequent
Explanation:
Mark says more relevant emails keep people interested, which implies they are less likely to unsubscribe.
5.
What does Mark say about using more than one factor for segmentation?
It makes emails shorter
It is not allowed
It makes segmentation more precise
It only works for large companies
Explanation:
Mark directly says that combining factors makes segmentation more precise.
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