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Listening Quiz: Đặt Kỳ Vọng Thực Tế Cho Kênh Số Mới – Medium Level
Th1 19, 2025
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bởi
Anna Phạm
trong
Tiếng Anh dành cho Chuyên viên marketing số (English for Digital Marketer)
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1.
What is the main topic of the conversation?
Why a new digital channel needs realistic expectations
How to launch a physical store quickly
Why social media is better than email campaigns
How to hire a marketing team for a website
Explanation:
Paul explains that a new digital channel usually takes time to grow, so Olivia should have realistic expectations.
2.
How long does Paul say it often takes to see strong results?
More than two years
Three to five months
One to two months
Six to twelve months
Explanation:
Paul says it often takes six to twelve months to see strong results.
3.
Which marketing methods does Paul suggest starting with?
Radio ads and flyers
Social media and email campaigns
Search engine ads and phone calls
TV ads and billboards
Explanation:
Paul tells Olivia to start with social media and email campaigns.
4.
What can be inferred about Olivia’s expectations at the beginning of the conversation?
She wanted the channel to become successful very quickly.
She expected the channel to grow slowly from the start.
She already knew how long it would take to succeed.
She was planning to stop marketing after a few weeks.
Explanation:
Olivia says she wants the channel to be very successful quickly, which shows she expected fast results.
5.
What does Paul say Olivia should track regularly?
Visits, engagement, and sales
Website design, staff schedules, and inventory
Competitor prices, ad budgets, and product reviews
Customer complaints, refunds, and shipping costs
Explanation:
Paul tells Olivia to track visits, engagement, and sales regularly.
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