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Listening Quiz: Chiến Lược Quảng Cáo Cho Ra Mắt Sản Phẩm Mới Trên Marketplace – Advanced Level
Th10 4, 2025
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bởi
Anna Phạm
trong
Tiếng Anh dành cho Quản lý thương mại điện tử (English for E-commerce Manager)
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1.
What is the main topic of the conversation?
Designing a company logo for an upcoming event
Comparing customer reviews on different marketplace websites
Planning a social media advertising strategy for a new product launch
Choosing a new office location for the marketing team
Explanation:
Emily and Michael discuss how to advertise a new product, including platforms, ad format, budget, message, reviews, campaign length, and tracking.
2.
Which social media platforms does Emily suggest using first?
Snapchat and TikTok
Twitter and LinkedIn
Instagram and Facebook
YouTube and Pinterest
Explanation:
Emily says, ‘Instagram and Facebook have the right audience for us.’
3.
What does Emily say the ad message should focus on?
How low the price is compared with competitors
How the company has been in business for years
How the product solves a problem
How quickly the product will sell out
Explanation:
Emily says, ‘The message should focus on how the product solves a problem.’
4.
What can be inferred about the campaign budget?
The budget will stay the same no matter what happens
The team wants to begin carefully and spend more only if the ads perform well
The team has already decided to spend the maximum amount possible
The team does not plan to spend any money at first
Explanation:
Emily says they should start with a moderate budget and increase it if needed, which suggests they want to begin cautiously and adjust based on results.
5.
How long should the campaign run?
Exactly three months
At least six weeks
Until the product sells out
Only one week
Explanation:
Emily says, ‘At least six weeks to get enough exposure.’
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