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Listening Quiz: Phổ Biến Cho Agency Digital Về Chiến Dịch Mới – Advanced Level
Th9 12, 2024
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bởi
Anna Phạm
trong
Tiếng Anh dành cho Quản lý thương mại điện tử (English for E-commerce Manager)
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1.
What is the main purpose of Emma and David’s conversation?
To plan the details of a new digital campaign
To discuss hiring new employees for the agency
To negotiate a contract with a social media company
To review the results of a past advertising project
Explanation:
They are briefing the agency on a new campaign and discussing its goal, budget, platforms, timeline, messages, and reporting requirements.
2.
What is the budget for the campaign’s digital ads?
$25,000
$100,000
$75,000
$50,000
Explanation:
Emma says, “Yes, the budget is $50,000 for digital ads.”
3.
Which platforms should the agency focus on?
Instagram and TikTok
Pinterest and Snapchat
Facebook and LinkedIn
YouTube and X
Explanation:
Emma says the agency should focus mainly on Instagram and TikTok.
4.
Why does Emma want influencers with strong engagement?
Because the budget is too small for digital ads
Because the campaign depends on reaching people who actively respond
Because the campaign only targets employees
Because the company wants to avoid social media entirely
Explanation:
Emma says influencers are important and asks for those with strong engagement, which suggests she wants influencers who can connect well with the audience.
5.
How will the campaign’s success be measured?
By tracking engagement rates and website visits
By counting product sales only
By checking the number of printed ads
By surveying agency employees
Explanation:
Emma says success will be measured by tracking engagement rates and website visits.
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Luyện tập thêm về bài học này:
Listening Lesson
Vocabulary Flashcards and Quiz
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