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Listening Quiz: Tư Vấn Phân Khúc Email Marketing – Easy Level
Th5 10, 2024
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bởi
Anna Phạm
trong
Tiếng Anh dành cho Quản lý thương mại điện tử (English for E-commerce Manager)
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1.
What is Jessica mainly suggesting to improve the company’s email marketing?
To send more emails to every customer
To divide the email list into smaller groups
To change the company’s logo and colors
To stop using email marketing altogether
Explanation:
Jessica says they should start by segmenting their email list, which means dividing customers into groups.
2.
According to Jessica, what does segmenting an email list mean?
Writing longer emails for customers
Sending the same message to everyone
Removing inactive customers from the list
Dividing customers into groups
Explanation:
Jessica explains that segmenting means dividing customers into groups.
3.
What example does Jessica give of how to segment customers?
By location or interests
By age and gender
By purchase amount and phone number
By job title and salary
Explanation:
Jessica says they can group customers by location or interests.
4.
Why does Robert think Jessica’s idea is smart?
Because it will make the emails shorter
Because it will let them avoid emailing customers
Because it will reduce the number of customers they have
Because it will make their emails more relevant to different customers
Explanation:
Jessica explains that grouping customers lets them send emails that fit each group’s needs, and Robert says the idea sounds smart.
5.
Why does Jessica give the example of separating new customers from old ones?
To suggest deleting the customer list
To explain why email marketing should stop
To argue that old customers should be ignored
To show how segmentation can be done in practice
Explanation:
Jessica gives the example to illustrate how customers can be divided into groups.
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Listening Lesson
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