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Listening Quiz: Giải Thích Attribution Marketing Digital Cho Bộ Phận Tài Chính – Easy Level
Th11 18, 2025
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bởi
Anna Phạm
trong
Tiếng Anh dành cho Quản lý thương mại điện tử (English for E-commerce Manager)
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1.
What is the main topic of Michael and Anna’s conversation?
Ways to train the sales team
How to create new advertisements
Marketing attribution and its benefits
How to redesign the company website
Explanation:
Michael explains marketing attribution, how it tracks which ads bring sales, and why it helps finance spend money wisely and improve profits.
2.
According to Michael, what does marketing attribution help the company see?
Which products are most expensive
Which ads bring sales
Which employees work the fastest
Which stores are open the longest
Explanation:
Michael says, ‘It helps us see which ads bring sales.’
3.
What data does Michael say they use to track the ads?
Surveys and customer interviews
Weather reports and store hours
Emails and phone calls
Clicks and sales data
Explanation:
Michael explains, ‘We use data from clicks and sales.’
4.
What can be inferred about the company’s current advertising efforts?
The company wants to stop spending on ineffective ads
The ads are tracked only by social media likes
All ads are already very profitable
The finance team does not care about advertising
Explanation:
Michael says attribution helps by ‘stopping ads that don’t work,’ which implies the company wants to avoid wasting money on ineffective ads.
5.
Why does Michael say marketing attribution is important for finance?
It helps employees work from home
It shows where to spend money wisely
It replaces the need for sales data
It makes stores open earlier
Explanation:
Michael directly says it is important for finance because ‘It shows where to spend money wisely.’
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