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Listening Quiz: Trình Bày Kết Quả A/B Test Cho Nhóm Thương Mại – Medium Level
Th1 3, 2025
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bởi
Anna Phạm
trong
Tiếng Anh dành cho Quản lý thương mại điện tử (English for E-commerce Manager)
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1.
What is the main topic of the conversation?
A plan to redesign the company logo
A review of last quarter’s hiring process
A presentation of A/B test results and a recommendation to update the site
A discussion of customer complaints about the website
Explanation:
David presents A/B test results, explains that Version B performed better, and recommends updating the site.
2.
By how much did Version B increase sales?
15%
5%
20%
10%
Explanation:
David says, ‘Version B increased sales by 15%.’
3.
What changes did Version B have?
A new button color and text
A new layout and a faster checkout process
A different product price and shipping policy
A new homepage image and video
Explanation:
David states that Version B had ‘a new button color and text.’
4.
Why does David recommend using Version B?
Because it is cheaper to maintain
Because it received fewer clicks than Version A
Because it changes the customer experience in an unclear way
Because it is statistically significant and makes buying easier
Explanation:
David says the results are statistically significant and that Version B will make it easier to buy, which supports his recommendation.
5.
Why does Jessica ask if the results are reliable?
To confirm that the test results can be trusted
To find out whether the test included enough customers
To ask David to delay the report
To check whether Version A had a new button color
Explanation:
Jessica asks whether the results are reliable, and David responds that they are statistically significant, showing she wants to know if the results can be trusted.
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