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Listening Quiz: Thuyết Trình Nhận Diện Sub-Brand – Medium Level
Th3 9, 2024
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bởi
Anna Phạm
trong
Tiếng Anh dành cho Nhà thiết kế đồ họa (English for Graphic Designer)
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1.
What is the conversation mainly about?
A complaint about an unclear logo on printed materials
A discussion of a company’s new advertising budget
A review of how a sub-brand design connects to a parent brand
A plan to rename the main brand and change its colors
Explanation:
Emily and David discuss the completed sub-brand design, focusing on how it matches the parent brand while still having its own identity.
2.
What did Emily use to connect the sub-brand to the parent brand?
A smaller logo and darker colors
The same colors and fonts as the parent brand
A new slogan for each material
A completely different shape and style
Explanation:
Emily says she used the same colors and fonts as the parent brand.
3.
How does Emily describe the sub-brand’s style?
Simple and neutral
Older and more formal
Younger and more playful
Luxury-focused and serious
Explanation:
Emily says the sub-brand feels younger and more playful.
4.
What can be inferred about David’s opinion of the design?
He wants Emily to change the parent brand’s logo too
He is worried the sub-brand will not work in print
He believes the design successfully balances consistency and independence
He thinks the design does not fit the target audience
Explanation:
David says the design keeps the look consistent, fits the new target audience, and can stand out but still belong, which shows he approves of the balance.
5.
Where did Emily test how the sub-brand looks?
On packaging only
On digital and print materials
Only on posters
Only on social media
Explanation:
Emily says she tested it and that it looks clear on digital and print.
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