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Listening Quiz: Chiến Lược Bản Địa Hóa Cho Thương Hiệu Khách Sạn – Advanced Level
Th9 13, 2024
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bởi
Anna Phạm
trong
Tiếng Anh dành cho Quản lý khách sạn (English for Hotel Manager)
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1.
What is the main topic of Emily and Paul’s conversation?
How to expand a hospitality brand into a new market using localization strategies
How to choose the best legal experts for a business merger
How to reduce staff turnover in a restaurant chain
How to design a new hotel building from the ground up
Explanation:
Emily gives Paul advice on how to localize a hospitality brand for a new market, including culture, menu, language, laws, holidays, staff training, and success measures.
2.
According to Emily, what should Paul do to understand the local culture and preferences?
Read tourism magazines and copy competitors
Ask customers to fill out online forms only
Translate the website before studying the market
Use local surveys and hire local experts
Explanation:
Emily says to use local surveys and hire local experts to learn about the local culture.
3.
What does Emily say about the menu for the new market?
It should be adapted to local tastes
It should stay exactly the same as before
It should only include international dishes
It should be removed until the brand is established
Explanation:
Emily directly says to adapt the menu to local tastes.
4.
Besides translating the website content, what else should be localized?
Images and style
Employee uniforms
Only the company logo
The brand name in every country
Explanation:
Emily says it is not enough to translate the words; they must also localize images and style.
5.
What can be inferred about Emily’s view of success in the new market?
Success can be judged by the number of local holidays celebrated
Success should be measured using customer feedback and sales growth
Success is guaranteed if the menu is translated
Success depends only on advertising more heavily
Explanation:
Emily says to track customer feedback and sales growth closely, which shows these are her measures of success.
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