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Listening Quiz: Tư Vấn Về Vấn Đề Thẻ Meta Và Quảng Cáo Từ Khóa – Medium Level
Th6 1, 2025
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bởi
Anna Phạm
trong
Tiếng Anh dành cho Chuyên viên sở hữu trí tuệ (English for Intellectual Property Specialist)
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1.
What is the main topic of William and Sophia’s conversation?
The risks of using trademarks in metatags and keyword advertising
How to design online advertisements for a new product
The process of registering a trademark with the court
Why companies should avoid all forms of internet marketing
Explanation:
The conversation focuses on metatag issues, keyword advertising, trademark infringement, and how companies can protect their brands online.
2.
According to William, when can using a competitor’s trademark in metatags become trademark infringement?
When it confuses customers
When it is used only in private emails
When it lowers the website’s search ranking
When it is approved by the competitor
Explanation:
William says it can be trademark infringement if it confuses customers.
3.
What do courts look at when deciding whether keyword advertising is infringement?
The number of ads placed online
Whether the trademark is written in capital letters
The company’s age and size
Customer confusion and intent
Explanation:
William explains that courts look at customer confusion and intent.
4.
What can be inferred about companies that use a competitor’s trademark online in a way that confuses customers?
They are definitely acting legally
They no longer need to monitor ads
They are guaranteed to gain more customers
They may face legal problems
Explanation:
William says such use can be trademark infringement and that companies should take legal action if needed, which implies legal problems may follow.
5.
What should companies do to protect themselves, according to William?
Replace their trademarks with keywords from competitors
Ask courts to approve every advertisement in advance
Monitor online ads and take legal action if needed
Ignore online ads unless customers complain
Explanation:
William says companies should monitor online ads and take legal action if needed.
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