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Listening Quiz: Performance Review: Story Metrics Presentation – Advanced Level
Th1 4, 2025
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bởi
Anna Phạm
trong
Tiếng Anh dành cho Nhà báo (English for Journalist)
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1.
What is the main topic of Jessica and David’s conversation?
A review of customer service feedback
A plan for a new marketing campaign
A complaint about low website traffic
A discussion of story performance metrics
Explanation:
Jessica and David discuss views, clicks, comments, audience age, mobile views, and shares for two stories, so the conversation is mainly about story performance metrics.
2.
How many views did the first story receive in three days?
A 30,000
B 50,000
C 500
D 1,200
Explanation:
Jessica says, ‘The first story reached 50,000 views in three days.’
3.
What age group made up most of the readers?
B 25 to 34 years old
D Over 50 years old
C 35 to 44 years old
A 18 to 24 years old
Explanation:
Jessica states, ‘Most readers were between 25 and 34 years old.’
4.
What can be inferred about the first story compared with the second story?
B The second story had more comments
C The second story was shared more often
A The first story performed better overall
D The first story had fewer views but more clicks
Explanation:
The first story had more views, a higher click-through rate, and more comments than the second story, so it performed better overall.
5.
Why does David say, ‘We should focus more on mobile-friendly content then’?
C He thinks the stories should be shorter
D He plans to stop testing headlines
B He is reacting to the increase in mobile views
A He wants to ignore the audience data
Explanation:
Jessica says mobile views increased by 20% compared to last month, and David responds by suggesting more mobile-friendly content because of that increase.
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