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Listening Quiz: Thích Nghi Thương Hiệu cho Thị Trường Địa Phương – Advanced Level
Th1 26, 2024
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bởi
Anna Phạm
trong
Tiếng Anh dành cho Quản lý marketing (English for Marketing Manager)
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1.
What is the main topic of Sophia and John’s conversation?
How to train local sales teams
How to choose new product names for one country
How to redesign the company website
How to adapt a global brand for local markets
Explanation:
Sophia says they need to talk about brand adaptation, and the conversation focuses on changing the logo, message, slogan, packaging, and rules for different markets.
2.
What does Sophia say about the logo?
It must include local measurements
It should stay exactly the same in every country
It might change colors depending on culture
It should be replaced with a new slogan
Explanation:
Sophia explains that the logo colors might change by culture.
3.
What does Sophia say about product packaging?
It should use only the global brand name
It should be identical in every market
It needs local labels and measurements
It must be made from recycled materials
Explanation:
Sophia says packaging needs local labels and measurements.
4.
What can be inferred about why the slogan cannot stay the same everywhere?
The slogan is only for packaging and not for customers
Local teams do not want any branding at all
The company wants to remove its global brand identity
Different markets may understand the words differently
Explanation:
Sophia says the slogan must be adapted for local meaning, which implies that the same slogan may not mean the same thing in every market.
5.
Why does Sophia mention a global guide with local flexibility?
To explain how the company can stay consistent while adapting locally
To show that only the global team should make decisions
To say that packaging changes are not necessary
To suggest that the brand should ignore local rules
Explanation:
Sophia says they use a global guide with local flexibility to keep brand consistency while adapting to local markets.
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Listening Lesson
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Trước đó:
Tiếng Anh Marketing: Thích Nghi Thương Hiệu cho Thị Trường Địa Phương – Advanced Level
Tiếp theo:
Tiếng Anh Cho Y Tá: Ghi Chép Ghi Chú Điều Trị Dùng Định Dạng SOAP – Easy Level
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