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Listening Quiz: Giới Thiệu cho Agency Quảng Cáo Mới – Easy Level
Th2 27, 2024
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bởi
Anna Phạm
trong
Tiếng Anh dành cho Quản lý marketing (English for Marketing Manager)
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1.
What is the conversation mainly about?
A discussion about hiring new employees for the team
Olivia presenting a finished advertising campaign
A meeting to choose a new company logo
Michael introducing Olivia to the company’s brand and campaign needs
Explanation:
Michael welcomes Olivia and explains the brand, campaign message, target audience, and preferred ad formats.
2.
What does Michael say the brand is like?
Bold and serious
Formal and luxurious
Technical and complex
Simple and friendly
Explanation:
Michael directly says, “Our brand is simple and friendly.”
3.
Who is the target audience for the campaign?
Young adults and families
Business executives and investors
Older adults and retirees
Teenagers and students
Explanation:
Michael says they focus on “young adults and families.”
4.
What kind of ads does Michael prefer?
Radio announcements and flyers
Long newspaper articles and brochures
Short videos and social posts
TV interviews and podcasts
Explanation:
Michael says, “We prefer short videos and social posts.”
5.
Why does Michael explain the brand and campaign details to Olivia?
To inform her that the campaign has already finished
To ask her to choose the target audience herself
To help her understand the project before she starts creating ideas
To tell her that the team will not need any ads
Explanation:
Olivia says she wants to understand the brand well, and Michael gives her the key details so she can start working on ideas.
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Listening Lesson
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Tiếng Anh Marketing: Giới Thiệu cho Agency Quảng Cáo Mới – Easy Level
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Tiếng Anh Cơ Khí: Bàn Về Thay Đổi Kỹ Thuật Đối Với Một Quy Trình – Easy Level
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