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Listening Quiz: Thay Đổi Phân Bổ Chi Tiêu Quảng Cáo Kỹ Thuật Số – Advanced Level
Th7 12, 2025
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bởi
Anna Phạm
trong
Tiếng Anh dành cho Quản lý marketing (English for Marketing Manager)
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1.
What is Anna mainly discussing with Paul?
A plan to increase the company’s overall advertising budget
A complaint about poor social media performance
A request to cancel all display advertising
A change in how the company’s digital ad budget will be allocated
Explanation:
Anna says she wants to talk about the ad budget and explains specific changes to social media, search engine, and display ads, showing the main topic is reallocating the digital ad budget.
2.
By how much does Anna say social media ad spend should increase?
15 percent
10 percent
25 percent
20 percent
Explanation:
Anna clearly says, “Increase social media spend by 20 percent.”
3.
What does Anna want to do with display ads?
Stop using them next month
Keep them the same for now
Reduce them by 15 percent
Increase them by 20 percent
Explanation:
Anna says, “Keep display ads the same for now.”
4.
What can be inferred about the company’s total advertising budget?
It will be larger next month than this month
It will be used only for social media ads
It has already been approved to decrease
It will stay the same even after the changes
Explanation:
Anna says the total budget stays the same, so the changes are a reallocation rather than an increase or decrease in total spending.
5.
What will Paul most likely do next?
Ask Anna to increase the total budget
Wait until the following quarter to make any changes
Update the media plan according to Anna’s changes
Cancel the search engine ads immediately
Explanation:
Paul says, “I will update the media plan accordingly,” which directly indicates his next action.
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