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Listening Quiz: Đề Xuất Tối Ưu Tỷ Lệ Chuyển Đổi – Medium Level
Th12 29, 2024
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bởi
Anna Phạm
trong
Tiếng Anh dành cho Quản lý marketing (English for Marketing Manager)
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1.
What is Olivia mainly discussing with Mark?
A proposal to improve the website’s conversion rate
A complaint about low employee sales
A request to change the company logo
A plan to redesign the entire website
Explanation:
Olivia says she has a new idea and then explains that she wants to improve the website’s conversion rate.
2.
What does Olivia suggest testing on the homepage?
Different headlines
Different button colors
Different product prices
Different page layouts
Explanation:
Olivia says, ‘We should try different headlines on the homepage.’
3.
How will Olivia and Mark measure whether the changes are successful?
By asking customers to write reviews
By checking social media shares
By counting website visitors only
By tracking clicks and purchase rates
Explanation:
Olivia explains that success will be measured ‘by tracking clicks and purchase rates.’
4.
What can be inferred about Olivia’s approach to improving the website?
She prefers testing small changes to see their effects
She does not want to use any software tools
She thinks sales cannot be improved with website changes
She wants to make only one large change at a time
Explanation:
Olivia says small changes can make a big difference and suggests testing button colors and headlines, which shows she prefers small tests.
5.
What tool will Olivia use for the testing?
A/B testing software
Graphic design software
Email marketing software
Customer survey software
Explanation:
Olivia says, ‘Yes, we will use A/B testing software.’
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