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Listening Quiz: Kế Hoạch Truyền Thông Trách Nhiệm Xã Hội Doanh Nghiệp – Advanced Level
Th3 10, 2025
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bởi
Anna Phạm
trong
Tiếng Anh dành cho Quản lý marketing (English for Marketing Manager)
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1.
What is the main purpose of Emily and David’s conversation?
To resolve a customer complaint
To decide on a new product launch date
To review employee performance
To discuss a company’s CSR communication plan
Explanation:
Emily says she has the CSR communication plan ready, and the rest of the conversation covers its goals, audience, timeline, budget, and training.
2.
What channels will the company use to reach its audience?
Social media and press releases
Email surveys and phone calls
Television commercials and radio ads
Flyers and billboards
Explanation:
Emily states that the company will use social media and press releases to reach the audience.
3.
What will the campaign focus on as key messages?
Lower prices and faster delivery
Sustainability and community support
New hiring policies and benefits
Product design and packaging
Explanation:
Emily says the key messages will focus on sustainability and community support.
4.
What can be inferred about the company’s approach to negative feedback?
It will remove all online comments automatically
It wants to address criticism openly and quickly
It expects no negative feedback at all
It plans to ignore criticism until the campaign ends
Explanation:
Emily says they will respond quickly and transparently, which suggests an open and prompt approach to negative feedback.
5.
When will training for the team begin?
On the day the campaign ends
Six months after the campaign begins
Next month after the campaign starts
Two weeks before the launch
Explanation:
Emily states that training will begin two weeks before the launch.
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Listening Lesson
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Tiếng Anh Marketing: Kế Hoạch Truyền Thông Trách Nhiệm Xã Hội Doanh Nghiệp – Advanced Level
Tiếp theo:
Flashcards và Quiz Từ Vựng: Rà Soát Lịch Trình Bảo Trì Máy Ép Thủy Lực – Medium Level
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