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Listening Quiz: Cuộc Họp Cập Nhật Chân Dung Khách Hàng – Advanced Level
Th12 12, 2025
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bởi
Anna Phạm
trong
Tiếng Anh dành cho Quản lý marketing (English for Marketing Manager)
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1.
What is the main topic of Paul’s update?
The team is hiring more employees for customer service.
The customer persona has changed and the team must adjust its marketing.
The company is launching a new product line next month.
The company is opening a new office.
Explanation:
Paul explains that the main customer is now younger and that marketing, products, and advertising should be adjusted to match this change.
2.
According to Paul, what age group is the company’s main customer now mostly in?
30 to 40 years old
10 to 18 years old
40 to 50 years old
20 to 30 years old
Explanation:
Paul says the main customer is now mostly between 20 and 30 years old.
3.
Which platforms does Paul mention as especially important for marketing?
Pinterest and Reddit
LinkedIn and Twitter
YouTube and Facebook
Instagram and TikTok
Explanation:
Paul says the company should focus more on social media and specifically mentions Instagram and TikTok.
4.
What can be inferred about the company’s current marketing style before this meeting?
It was designed mainly for older customers who like formal messages.
It likely needs to become more youth-oriented than it was before.
It only used printed advertisements and no online marketing.
It was already focused on younger users and casual messages.
Explanation:
Because Paul says the main customer is now younger and the team needs to change its marketing, products, and messages, it can be inferred that the current approach is not yet well matched to younger users.
5.
What should the team do next, according to Paul?
Start making the changes this month.
Focus only on product design and ignore advertising.
Cancel the current marketing campaign immediately.
Wait until next year before making any changes.
Explanation:
Paul says, “We should start this month to stay competitive,” which indicates the next action is to begin the changes this month.
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Luyện tập thêm về bài học này:
Listening Lesson
Vocabulary Flashcards and Quiz
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Trước đó:
Tiếng Anh Marketing: Cuộc Họp Cập Nhật Chân Dung Khách Hàng – Advanced Level
Tiếp theo:
Tiếng Anh Cơ Khí: Điều Tra Sự Cố Hộp Số – Easy Level
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