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Listening Quiz: Chiến Lược Chiến Dịch Lấy Lại Khách Hàng – Advanced Level
Th11 18, 2024
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bởi
Anna Phạm
trong
Tiếng Anh dành cho Quản lý marketing (English for Marketing Manager)
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1.
What is the main purpose of Michael and Sarah’s conversation?
To review feedback from current customers
To plan a campaign to win back lost customers
To discuss how to hire new sales staff
To prepare materials for a product launch
Explanation:
Michael says they need a new plan for a win-back campaign for lost customers, and the rest of the conversation outlines that campaign.
2.
What data will Michael and Sarah use to find customers who stopped buying?
Website traffic reports and social media posts
Product samples and store receipts
Customer service logs and invoices
Sales records and feedback forms
Explanation:
Michael says, ‘We will use sales records and feedback forms.’
3.
What example of a personalized offer does Michael give?
Discounts on customers’ favorite products
Extended store hours
Free shipping on every order
A new membership program
Explanation:
Michael explains that personalized offers could include ‘discounts on their favorite products.’
4.
How will the company contact the lost customers?
By in-person visits only
By email and phone calls
Through social media ads only
By text messages and mailers
Explanation:
Michael says, ‘We will use email and phone calls.’
5.
What can be inferred about the campaign’s timeline?
The customers have already responded
The campaign will last only one day
The team needs to finish preparing materials before it begins
The campaign has already started this week
Explanation:
Michael says they will start next Monday and that they need to prepare all materials, so preparation must happen before the campaign begins.
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Listening Lesson
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Tiếng Anh Marketing: Chiến Lược Chiến Dịch Lấy Lại Khách Hàng – Advanced Level
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Flashcards và Quiz Từ Vựng: Hướng Dẫn Bệnh Nhân Hội Chứng Guillain-Barré qua Bài Tập – Advanced Level
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