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Listening Quiz: Thuyết Trình Phân Tích Tạo Nhu Cầu – Advanced Level
Th5 13, 2024
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bởi
Anna Phạm
trong
Tiếng Anh dành cho Quản lý marketing (English for Marketing Manager)
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1.
What is Olivia mainly presenting to the team?
A report about employee satisfaction survey results
An analysis of how campaigns generate new leads
A summary of the company’s annual financial audit
A training session on using the CRM system
Explanation:
Olivia says she will present the demand generation analysis and explains that the main goal was to understand how campaigns drive new leads.
2.
Which data sources did Olivia use for the analysis?
Customer interviews, trade show feedback, and sales calls
Market forecasts, competitor ads, and product reviews
Social media comments, invoices, and shipping records
CRM data, website analytics, and email marketing reports
Explanation:
Olivia explicitly says they used CRM data, website analytics, and email marketing reports.
3.
Which channel generated the highest number of qualified leads?
Website analytics
Email marketing
Social media ads
CRM data
Explanation:
Olivia states that email marketing was the top channel with a 25% lead conversion rate.
4.
What can be inferred about social media ads from Olivia’s report?
They are currently performing well and should receive more budget
They were excluded because the data was inaccurate
They had the lowest ROI and need improvement
They produced the most qualified leads in the analysis
Explanation:
Olivia says social media ads had the lowest ROI and need improvement, which implies they are underperforming.
5.
What will the team do next after the analysis?
Implement changes and monitor monthly performance closely
Stop using email campaigns entirely
Launch a new product line immediately
Repeat the analysis without any adjustments
Explanation:
Olivia says the next step is to implement changes and monitor monthly performance closely.
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