Chuyển đến phần nội dung
Luyện Nghe Tiếng Anh Chất
Tiếng Anh Chuyên Ngành
Listening Quiz: Thảo Luận về Thay Đổi Định Vị Thương Hiệu – Easy Level
Th8 15, 2024
—
bởi
Anna Phạm
trong
Tiếng Anh dành cho Quản lý marketing (English for Marketing Manager)
‹
1
2
3
4
5
›
1.
What are Jessica and James mainly discussing?
Ways to reduce marketing costs
A problem with customer service
Plans for a new office location
Changes to the company’s brand position
Explanation:
The conversation focuses on changing the brand position, including the new focus, marketing changes, and product improvements.
2.
Why does Jessica say the company needs to change its brand position?
The ads are too short
The current position is not clear
The product team is unavailable
Customers prefer a lower price
Explanation:
Jessica clearly says, ‘Our current position is not clear.’
3.
What will marketing do to support the new brand position?
Create new ads and messages
Hire new sales staff
Lower product prices
Open more stores
Explanation:
Jessica says, ‘Marketing will create new ads and messages.’
4.
What can be inferred about the new brand position?
It is meant to emphasize quality and trust
It will avoid using any advertisements
It will focus on expanding into new countries
It is designed to replace the product team
Explanation:
Jessica says they want to focus on quality and trust, which shows the new position will emphasize those ideas.
5.
What do Jessica and James decide to do next?
Wait until next month to discuss it again
Ask customers to rewrite the ads
Start working on the plan now
Cancel the brand change
Explanation:
Jessica ends by saying, ‘Let’s start working on it now,’ which clearly shows their next action.
Previous
Check
Next
Finish
Reset
Luyện tập thêm về bài học này:
Listening Lesson
Vocabulary Flashcards and Quiz
←
Trước đó:
Tiếng Anh Marketing: Thảo Luận về Thay Đổi Định Vị Thương Hiệu – Easy Level
Tiếp theo:
Flashcards và Quiz Từ Vựng: Đào Tạo Chi Trên với Trị Liệu Hạn Chế Cảm Ứng – Easy Level
→