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Listening Quiz: Thảo Luận Rủi Ro và Kế Hoạch Dự Phòng Chiến Dịch – Advanced Level
Th5 20, 2024
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bởi
Anna Phạm
trong
Tiếng Anh dành cho Quản lý marketing (English for Marketing Manager)
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1.
What are Robert and Emily mainly discussing?
Planning a vacation itinerary for next month
Hiring new employees for the sales team
Preparing for risks in a marketing campaign
Choosing a new company logo
Explanation:
They talk about campaign risks, contingency plans, backup suppliers, ads, discounts, social media monitoring, and finalizing a draft plan.
2.
Which two risks does Emily say are the most serious?
Poor website design and high advertising costs
Late meetings and product defects
Rising shipping costs and staff shortages
Delays in delivery and low customer response
Explanation:
Emily directly says, ‘Delays in delivery and low customer response.’
3.
What does Emily suggest doing to deal with low customer response?
Cancel the campaign immediately
Increase ads and offer discounts
Wait until next quarter to try again
Reduce the number of products offered
Explanation:
Emily says, ‘We can increase ads and offer discounts.’
4.
What can be inferred about the campaign if negative feedback appears on social media?
The company will automatically get more customers
Robert will stop preparing the draft
It will not affect the campaign at all
It could spread quickly and needs attention
Explanation:
Robert says negative feedback could spread fast, and Emily suggests assigning a team to handle it, implying it could spread quickly and must be managed.
5.
What will Robert do next?
Increase the advertising budget immediately
Meet with backup suppliers
Prepare a draft by Friday
Assign a team to monitor social media
Explanation:
Robert says, ‘I will prepare a draft by Friday.’
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Listening Quiz: Đào Tạo Về Rủi Ro Hợp Đồng Cho Quản Lý – Medium Level
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Flashcards và Quiz Từ Vựng: Thảo Luận Rủi Ro và Kế Hoạch Dự Phòng Chiến Dịch – Advanced Level
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