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Listening Quiz: Thảo Luận về Nhu Cầu Bản Địa Hóa Nội Dung – Medium Level
Th7 25, 2024
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bởi
Anna Phạm
trong
Tiếng Anh dành cho Quản lý marketing (English for Marketing Manager)
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1.
What are Linda and William mainly discussing?
How to train the sales staff
When to launch a new product line
How to redesign the company logo
How to localize marketing content for different regions
Explanation:
They discuss making marketing content fit each region by translating and adapting messages, using local experts, and matching images to local tastes.
2.
According to Linda, what should be done to the marketing messages?
They should be shortened for social media
They should be changed every day
They should be translated and adapted
They should be sent only to headquarters
Explanation:
Linda says, ‘We must translate and adapt messages.’
3.
Why does Linda suggest hiring local experts?
They can approve the budget quickly
They can create new ad slogans
They are responsible for the timeline
They know the culture better
Explanation:
Linda answers William’s question by saying, ‘Yes, they know the culture better.’
4.
What does Linda say about the images in the ads?
They should only show the product name
They should be removed from the ads
They must match local tastes
They need to be black and white
Explanation:
Linda says, ‘Images must also match local tastes.’
5.
What will William do after the conversation?
He will inform the regional teams
He will start translating the content himself
He will cancel the localization plan
He will ask Linda to change the timeline
Explanation:
William says, ‘I will inform the regional teams,’ which states his next action.
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