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Listening Quiz: Thảo Luận về Chuẩn Chi Phí Mỗi Lần Thu Hút Khách Hàng – Medium Level
Th12 14, 2025
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bởi
Anna Phạm
trong
Tiếng Anh dành cho Quản lý marketing (English for Marketing Manager)
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1.
What are David and Mia mainly discussing?
A new product launch timeline
Changes to employee schedules
The company’s cost per acquisition and how to lower it
The company’s customer service complaints
Explanation:
They discuss that the cost per acquisition has increased, compare it with the target, and suggest ways to lower it.
2.
What is the company’s target CPA?
$30 per acquisition
$28 per acquisition
$20 per acquisition
$18 per acquisition
Explanation:
Mia says, ‘Our goal is $20 per acquisition.’
3.
According to Mia, what likely caused the CPA to increase?
Competitors lowered their prices
Ad spend went up while conversions stayed the same
The landing pages stopped working
The target CPA was changed
Explanation:
Mia says she thinks ad spend went up, but conversions stayed the same.
4.
What can be inferred about David’s attitude toward the current CPA?
He is concerned and wants it reduced
He does not understand what CPA means
He believes the target CPA is too low
He thinks it is acceptable for now
Explanation:
David says, ‘That is not good’ and later, ‘We need to lower it,’ showing concern and a desire to reduce it.
5.
What will Mia most likely do next?
Raise the target CPA to $28
Start a new ad campaign immediately
Cancel the meeting for next week
Prepare a report on competitor CPAs
Explanation:
David asks them to check competitors, and Mia says, ‘I will prepare a report on competitor CPAs.’
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