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Listening Quiz: Thảo Luận Xu Hướng Chi Phí Thu Hút Khách Hàng – Advanced Level
Th5 6, 2025
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bởi
Anna Phạm
trong
Tiếng Anh dành cho Quản lý marketing (English for Marketing Manager)
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1.
What is the main topic of Mia and Kevin’s conversation?
A discussion of declining product quality in stores
A review of rising customer acquisition costs and how to manage them
A plan to open new advertising offices overseas
A complaint about customer service delays
Explanation:
The conversation focuses on customer acquisition costs, why they have increased, and how to control them through better analysis and strategy.
2.
What does Kevin say has mainly caused the rise in customer acquisition costs?
Higher advertising expenses and more promotions
More competitors entering the market
A new pricing policy and fewer discounts
Lower customer retention and weak sales staff
Explanation:
Kevin says the costs increased mainly because of higher advertising expenses and more promotions.
3.
What does Mia plan to do after speaking with Kevin?
Cancel the current marketing campaign
Hire new sales representatives
Ask the analytics team for a detailed breakdown
Increase the budget for every channel equally
Explanation:
Mia says she will ask the analytics team for a detailed breakdown.
4.
What can be inferred about Kevin’s view on the higher acquisition costs?
He wants to stop all advertising immediately
He thinks they are always unacceptable
He thinks retention is more expensive than acquisition
He believes they may be acceptable if customer lifetime value is high
Explanation:
Kevin says that if the lifetime value is high, higher acquisition cost might be okay, which shows he sees the costs as potentially acceptable under that condition.
5.
What will Kevin do next?
Prepare a plan to expand into a new market
Start working on the data analysis this week
Meet the customer service team to review complaints
Reduce promotions across all channels immediately
Explanation:
At the end of the conversation, Kevin says, ‘I will start working on the data analysis this week.’
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Flashcards và Quiz Từ Vựng: Thảo Luận Xu Hướng Chi Phí Thu Hút Khách Hàng – Advanced Level
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