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Listening Quiz: Thảo Luận các Lựa Chọn Đối Tác Influencer Marketing – Advanced Level
Th2 24, 2025
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bởi
Anna Phạm
trong
Tiếng Anh dành cho Quản lý marketing (English for Marketing Manager)
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1.
What is Jessica and Robert mainly discussing?
A report about customer service complaints
Ways to reduce the campaign budget
Options for an influencer marketing partnership strategy
How to hire a new marketing team
Explanation:
They discuss influencer tier choices, content style, brand fit, KPIs, and whether to use long-term partnerships or one-time posts, all as part of planning an influencer marketing campaign.
2.
According to Robert, which type of influencer gives better engagement?
Micro-influencers
Macro-influencers
Celebrity endorsers
Only new influencers
Explanation:
Robert says, ‘I think micro-influencers give better engagement than macro-influencers.’
3.
What KPI does Jessica mention setting for the campaign?
Monthly payroll
Website design
Customer satisfaction
Clear KPIs such as engagement rate, reach, and conversions
Explanation:
Jessica says they should set clear KPIs, and Robert names engagement rate, reach, and conversions as the metrics to track.
4.
Why does Jessica suggest checking brand fit when choosing influencers?
Because not every influencer matches the brand
Because the report said brand fit is unimportant
Because all influencers have the same audience
Because macro-influencers cannot post authentic content
Explanation:
Jessica says, ‘Not all influencers match us,’ which implies brand fit matters because some influencers are not a good match for the brand.
5.
Why does Robert suggest combining micro-influencers and macro-influencers?
To replace the need for authentic content
To focus only on one-time posts
To create a balanced approach
To avoid tracking any KPIs
Explanation:
Robert directly asks, ‘What about combining both for a balanced approach?’ indicating his intention is to use both types for balance.
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Listening Lesson
Vocabulary Flashcards and Quiz
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Trước đó:
Flashcards và Quiz Từ Vựng: Soạn Thảo Thỏa Thuận Cấp Phép – Medium Level
Tiếp theo:
Flashcards và Quiz Từ Vựng: Thảo Luận các Lựa Chọn Đối Tác Influencer Marketing – Advanced Level
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