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Listening Quiz: Thảo Luận Phân Tích Chuyển Đổi Phễu Marketing – Medium Level
Th8 2, 2024
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bởi
Anna Phạm
trong
Tiếng Anh dành cho Quản lý marketing (English for Marketing Manager)
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1.
What are Kevin and Anna mainly discussing?
A new employee training schedule for the sales team
The design of a company website homepage
A customer complaint about a product refund
The results of a marketing funnel and ways to improve conversions
Explanation:
They talk about funnel data, lower conversion rates, the biggest drop at the signup stage, and testing a shorter signup form to improve conversions.
2.
Which stage has the biggest drop in the funnel?
The final stage, where users make a purchase
The first stage, where users visit the site
The stage where users receive a confirmation email
The middle stage, where users sign up
Explanation:
Anna says, ‘The middle stage, where users sign up’ has the biggest drop.
3.
Why do some users leave at the signup stage?
They cannot find the purchase button
They say the signup form is too long
They do not receive a welcome email
They are asked to pay too much shipping
Explanation:
Anna explains that some users say the signup form is too long.
4.
Why does Kevin suggest trying a shorter form?
He wants to delay the test until next month
He wants to reduce the number of visitors to the site
He believes it might help increase conversions
He thinks the final purchase step is already perfect
Explanation:
Kevin asks, ‘Should we try a shorter form?’ and Anna replies that it might help increase conversions.
5.
What will Anna do next?
Call customers to ask for feedback
Rewrite the entire funnel report
Launch a new purchase campaign
Prepare the test plan
Explanation:
Kevin says to test changes on the signup form first, and Anna replies, ‘I will prepare the test plan.’
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Flashcards và Quiz Từ Vựng: Thảo Luận Phân Tích Chuyển Đổi Phễu Marketing – Medium Level
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