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Listening Quiz: Thảo Luận Đo Lường ROI Marketing với Bộ Phận Tài Chính – Easy Level
Th11 11, 2025
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bởi
Anna Phạm
trong
Tiếng Anh dành cho Quản lý marketing (English for Marketing Manager)
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1.
What are Sophia and John mainly discussing?
How to hire new marketing staff
How to improve the company website
How to measure marketing return on investment
How to reduce employee salaries
Explanation:
They discuss how to measure marketing ROI, including costs, earnings, brand awareness, software tools, and review frequency.
2.
According to John, what counts as part of the ROI calculation?
Only sales revenue
Just indirect benefits like brand awareness
All costs like ads and salaries
Only ad spending
Explanation:
John says, ‘Yes, all costs like ads and salaries count.’
3.
What does John say about indirect benefits like brand awareness?
They only matter for small companies
They should be ignored completely
They are easier to measure than sales
They are harder to measure but still important
Explanation:
John says indirect benefits like brand awareness are ‘harder to measure but still important.’
4.
How often does John recommend reviewing the ROI data?
Monthly
Twice a year
Only after each campaign ends
Every week
Explanation:
John says, ‘Monthly reviews work well for most companies.’
5.
What can be inferred about the software John mentions?
It helps track sales and expenses more effectively
It can only be used once a year
It can replace all marketing staff
It is only useful for brand awareness
Explanation:
John says some tools help track sales and expenses, so the software is meant to make ROI tracking better.
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