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Listening Quiz: Thuyết Trình Phân Tích Phân Khúc Thị Trường – Easy Level
Th1 25, 2024
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bởi
Anna Phạm
trong
Tiếng Anh dành cho Quản lý marketing (English for Marketing Manager)
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1.
What is the conversation mainly about?
A plan to reduce company expenses
A market report that divides customers into three groups
A complaint about product quality
A discussion about hiring new staff
Explanation:
Robert explains that the market was divided into three customer groups, and Laura asks how to use that information. The conversation is about market segmentation.
2.
Which group prefers simple and easy products?
Customers who buy only expensive items
Young adults who like new technology
Older adults who prefer simple and easy products
Middle-aged people who want value for money
Explanation:
Robert says the third group is older adults who prefer simple and easy products.
3.
What does Robert say the company can do with the information?
Lower prices for all products
Stop selling to older adults
Create special ads for each group
Change the market report
Explanation:
Robert says, “We can create special ads for each group.”
4.
What can be inferred about Laura’s reaction to Robert’s report?
She is confused by the market groups
She thinks the information could help sales
She believes the report is incomplete
She wants to delay the presentation
Explanation:
Laura says, “Good idea. This will help us sell more,” which shows she thinks the information could help sales.
5.
Why does Laura ask, “How should we use this information?”
She does not understand what a market report is
She wants to change the subject
She wants Robert to repeat the market groups
She is asking for a practical way to apply the report
Explanation:
Laura’s question follows Robert’s explanation of the customer groups, and she is asking how the company should apply that information.
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Tiếng Anh Marketing: Thuyết Trình Phân Tích Phân Khúc Thị Trường – Easy Level
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Listening Quiz: Bắt Đầu Thuốc Chống Trầm Cảm Mới – Medium Level
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