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Listening Quiz: Tác Động của Chiến Dịch Marketing lên Pipeline Bán Hàng – Advanced Level
Th10 4, 2024
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bởi
Anna Phạm
trong
Tiếng Anh dành cho Quản lý marketing (English for Marketing Manager)
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1.
What is the main purpose of Michael and Linda’s conversation?
To compare different company departments’ budgets
To plan a new product launch for next quarter
To review the results of a marketing campaign and its impact on sales
To discuss employee training for the sales team
Explanation:
Michael and Linda discuss the campaign’s results, including leads, pipeline value, conversion rate, cost per lead, revenue projections, and risks.
2.
By how much did the campaign increase leads last month?
15%
25%
12%
10%
Explanation:
Michael says, ‘The campaign increased leads by 25% last month.’
3.
Which channels drove most of the leads?
TV ads and print media
Cold calls and trade shows
Email marketing and social media
Direct mail and search engines
Explanation:
Michael states that ‘Email marketing and social media drove most of the leads.’
4.
What can be inferred about the campaign’s overall performance?
It was abandoned before any data was collected
It showed several positive results and appears to have been effective
It failed to generate any measurable growth
It only increased costs without improving results
Explanation:
The conversation reports increases in leads, pipeline value, conversion rate, and revenue projections, along with a lower cost per lead, which supports the inference that the campaign was effective overall.
5.
What will Michael and Linda do next?
Launch a different campaign immediately
Wait for more customer complaints
Cancel the campaign and start over
Prepare the report for leadership
Explanation:
Linda says, ‘Let’s prepare the report for leadership,’ which indicates their next action.
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Tiếng Anh Marketing: Tác Động của Chiến Dịch Marketing lên Pipeline Bán Hàng – Advanced Level
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Listening Quiz: Điều Phối Giữa Đội Cơ Khí Và Điện – Easy Level
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