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Listening Quiz: Thuyết Trình Phân Tích ROI Công Nghệ Marketing – Easy Level
Th9 14, 2025
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bởi
Anna Phạm
trong
Tiếng Anh dành cho Quản lý marketing (English for Marketing Manager)
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1.
What is the conversation mainly about?
A discussion about hiring new sales staff
A report showing the results of a marketing technology investment
A plan to cut the marketing budget
A complaint about rising software costs
Explanation:
Olivia presents an ROI report about a marketing tech investment, and the speakers discuss the results, costs, sales, savings, and engagement.
2.
How much did the marketing tech investment return?
25%
15%
20%
10%
Explanation:
Olivia says, ‘Our marketing tech investment gave us a 20% return.’
3.
What was the total cost of the new software and tools?
$50,000
$1,000,000
$250,000
$500,000
Explanation:
Olivia states, ‘We spent $500,000 on new software and tools.’
4.
By how much did customer clicks and sign-ups increase?
15%
25%
20%
30%
Explanation:
Olivia says, ‘Customer clicks and sign-ups went up by 25%.’
5.
Why does Olivia suggest investing more in automation?
Because the report shows the investment produced strong results
Because Mark asked her to reduce spending immediately
Because the current tools caused sales to decrease
Because the company wants to stop using software
Explanation:
The report shows positive outcomes such as a 20% return, higher sales, reduced manual work, and better customer engagement, so Olivia recommends more automation for better results.
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