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Listening Quiz: Thuyết Trình Phân Tích Độ Phủ Truyền Thông – Medium Level
Th2 5, 2025
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bởi
Anna Phạm
trong
Tiếng Anh dành cho Quản lý marketing (English for Marketing Manager)
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1.
What is the main topic of Robert’s presentation?
A product launch announcement
A report on employee training results
A customer satisfaction survey
A media coverage analysis for the brand
Explanation:
Robert says he will present the media coverage analysis, and the rest of the conversation discusses article counts, media sources, and tone.
2.
How many articles featured the brand last month?
B 75
C 120
D 150
A 60
Explanation:
Robert says, ‘Our brand appeared in 120 articles last month.’
3.
Which type of media covered the brand the most?
D Radio programs
A Television stations
C Printed magazines
B Online news sites
Explanation:
Robert states that online news sites covered the brand the most, about 60%.
4.
What can be inferred about the overall coverage of the brand last month?
B It was concentrated in online media and generally positive.
A It was mostly negative.
D It decreased compared with the previous month.
C It appeared only on social media.
Explanation:
Robert says online news sites provided about 60% of the coverage and 75% of the articles were positive, so the coverage was concentrated in online media and generally positive.
5.
What should the team focus on next, according to Robert?
B Increasing television commercials
C Focusing more on online news and social media
A Reducing print advertising
D Ending the marketing campaign
Explanation:
When Olivia asks what to do next, Robert says they should focus more on online news and social media.
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Luyện tập thêm về bài học này:
Listening Lesson
Vocabulary Flashcards and Quiz
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Trước đó:
Tiếng Anh Cho Cố Vấn Pháp Lý: Thảo Luận Điều Khoản Bảo Đảm Trong Thỏa Thuận Mua Cổ Phần – Easy Level
Tiếp theo:
Flashcards và Quiz Từ Vựng: Thuyết Trình Phân Tích Độ Phủ Truyền Thông – Medium Level
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