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Listening Quiz: Thuyết Trình Kết Quả A/B Testing cho Trang Đích – Medium Level
Th7 30, 2025
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bởi
Anna Phạm
trong
Tiếng Anh dành cho Quản lý marketing (English for Marketing Manager)
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1.
What is the main topic of the conversation?
A training session on how to write marketing emails
A discussion of A/B test results for a landing page
A complaint about a website being too slow
A plan to redesign the company logo
Explanation:
David presents A/B test results for a landing page, and the team discusses which version performed better.
2.
How much higher was the click rate for version B compared with version A?
20%
5%
10%
15%
Explanation:
David says version B had a higher click rate and that it was 15% better than version A.
3.
Which part improved clicks more, according to David?
The conversion rate
The text
The layout
The bounce rate
Explanation:
David states that the new layout improved clicks more than the text.
4.
What happened to the bounce rate in version B?
It was not tested
It was lower
It was higher
It stayed the same
Explanation:
David says that version B had a lower bounce rate.
5.
Why does David recommend using version B now?
Because version A was not tested at all
Because the team only tested the layout
Because it performed better overall in the test results
Because the bounce rate was higher in version B
Explanation:
David recommends version B because it had better results overall, including higher click rate and conversion rate and a lower bounce rate.
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