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Listening Quiz: Đồng Bộ Lộ Trình Sản Phẩm Toàn Cầu với Nhu Cầu Khu Vực – Advanced Level
Th2 8, 2024
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bởi
Anna Phạm
trong
Tiếng Anh dành cho Quản lý marketing (English for Marketing Manager)
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1.
What is the main purpose of Laura and Kevin’s conversation?
To discuss how to align the product roadmap with regional needs
To plan a marketing campaign for a new product launch
To decide which employee will manage each region
To review a customer complaint about a delayed shipment
Explanation:
They talk about regional customer needs in Asia, Europe, and North America and how to adjust the roadmap to match those needs while still meeting global goals.
2.
What do customers in Europe demand?
Faster delivery times
Customizable options for users
More eco-friendly products
Lower product prices
Explanation:
Laura says, ‘Europe demands more eco-friendly products.’
3.
How does Kevin say they should prioritize the regional demands?
By customer complaints and delivery speed
By market size and growth rate
By the order in which the regions contacted them
By product category and profit margin
Explanation:
Laura explains that they can rank the needs by market size and growth rate, and Kevin agrees.
4.
Why does Laura say the team must balance regional needs with global goals?
Because each region wants the same product features
Because the roadmap can only include one region at a time
Because the company has to satisfy local demands without ignoring overall strategy
Because the team has already completed all regional updates
Explanation:
The conversation shows that each region has different needs, but Laura says they must balance those needs with global goals, implying both local and overall priorities matter.
5.
What will Laura most likely do next?
Cancel the follow-up meeting
Start working only on Europe first
Update the roadmap and share it with the team
Ask Kevin to redesign all products immediately
Explanation:
Laura says, ‘I will update the roadmap and share it with the team.’
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Listening Lesson
Vocabulary Flashcards and Quiz
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Trước đó:
Tiếng Anh Marketing: Đồng Bộ Lộ Trình Sản Phẩm Toàn Cầu với Nhu Cầu Khu Vực – Advanced Level
Tiếp theo:
Tiếng Anh Y Học: Cập Nhật Đồng Điều Tra Viên về Thay Đổi Mục Tiêu Cụ Thể – Advanced Level
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