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Listening Quiz: Đồng Bộ Marketing với Giá Trị Sản Phẩm – Advanced Level
Th4 28, 2024
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bởi
Anna Phạm
trong
Tiếng Anh dành cho Quản lý marketing (English for Marketing Manager)
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1.
What is the main topic of the conversation?
Planning a customer service training session
Choosing a new product to launch next month
Resolving a budget problem in the marketing department
Aligning the marketing message with the product’s value
Explanation:
Robert and Linda discuss how to make the marketing message clearer and better aligned with the product’s benefits and value.
2.
What does Robert ask Linda to prepare?
A new advertising budget
A schedule for product delivery
A list of customer complaints
A clear value proposition statement
Explanation:
Robert asks Linda, ‘Can you prepare a clear value proposition statement?’
3.
What will Linda send to Robert tomorrow?
A completed training manual
A report on customer feedback
A draft of the value proposition statement
A list of sales goals
Explanation:
Linda says, ‘I will draft it and send it to you tomorrow,’ referring to the value proposition statement.
4.
Why does Robert want the team to have examples for explaining the product’s value?
To replace the need for marketing materials
To reduce the number of products they sell
To make the message easier for customers to understand
To prepare the team for a price increase
Explanation:
Robert says the team needs examples to explain the value clearly, which implies the examples will help people understand the message better.
5.
Why does Linda say, ‘Consistency builds trust with our customers’?
To argue that the product needs a lower price
To suggest that the team should stop using case studies
To show that training is unnecessary
To explain why the message should be the same across all channels
Explanation:
Linda makes this statement right after Robert says the message must stay consistent across all channels, so she is supporting that idea.
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