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Listening Quiz: Phân Tích Cạnh Tranh cho Định Vị Sản Phẩm – Medium Level
Th12 17, 2025
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bởi
Anna Phạm
trong
Tiếng Anh dành cho Quản lý marketing (English for Marketing Manager)
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1.
What is the main topic of the conversation?
Comparing product features and deciding how to position the product
Discussing how to lower manufacturing costs
Reviewing a new advertising budget
Planning a customer service training session
Explanation:
Mark and Mia discuss a competitive analysis, compare their product with a competitor, and decide to position their product as premium.
2.
According to Mark, what does their main competitor offer?
Stronger advertising campaigns
Higher quality and premium positioning
More features and better design
Lower prices
Explanation:
Mark says, ‘Our main competitor offers lower prices.’
3.
What does Mark say about their own product?
It has more features and better design
It is priced lower than the competitor’s product
It has fewer features but strong customer support
It should focus only on customer support
Explanation:
Mark states, ‘We have more features and better design.’
4.
What can be inferred about customers in this market?
They are willing to choose quality over a lower price
They prefer fewer features if the price is low
They are not interested in product design
They only care about customer support
Explanation:
Mark says customers prefer quality over price in this market, which suggests quality matters more to them than a lower price.
5.
What do Mia and Mark decide to do next?
Focus on customer support only
Lower their product prices
Remove features from the product
Prepare the presentation
Explanation:
Mia says, ‘Let’s prepare the presentation,’ indicating their next step.
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Listening Lesson
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Tiếng Anh Marketing: Phân Tích Cạnh Tranh cho Định Vị Sản Phẩm – Medium Level
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Flashcards và Quiz Từ Vựng: Nói Chuyện Rõ Ràng Với Bệnh Nhân Bị Suy Giảm Thính Lực – Medium Level
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