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Listening Quiz: Thảo Luận về Đồng Bộ Chỉ Số Sao Bắc Đẩu – Medium Level
Th9 23, 2024
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bởi
Anna Phạm
trong
Tiếng Anh dành cho Quản lý marketing (English for Marketing Manager)
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1.
What are Michael and Anna mainly discussing?
How to increase sales for a new product
How to hire more product team members
How to align teams around a North Star metric
How to replace the leadership team
Explanation:
They discuss choosing and aligning everyone around one key metric, including whether it should better reflect user engagement.
2.
What does Anna suggest should be considered more when choosing the metric?
Advertising costs
User engagement
Employee salaries
Shipping speed
Explanation:
Anna says, ‘We should consider user engagement more.’
3.
Why does Michael say the metric must be easy to track?
So users can see it on the website
So the company can change its product name
So leadership can use clear data for decision-making
So the teams can avoid meetings
Explanation:
Anna mentions leadership wants clear data for decision-making, and Michael responds that the metric must be easy to track.
4.
What can be inferred about the current metric?
It is already the best possible measure of success
It is impossible for teams to understand
It may not fully match the company’s main goal
It was chosen by the product teams yesterday
Explanation:
Michael asks whether the current metric reflects the main goal, and Anna says, ‘Not completely,’ which implies it may not fully match the company’s goal.
5.
What will Anna most likely do next?
Cancel the regular meetings
Schedule a customer survey
Draft the plan and send it to Michael
Ask leadership to choose a new company name
Explanation:
Anna says, ‘I will draft the plan and send it to you,’ so that is the next stated action.
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