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Listening Quiz: Thảo Luận về Tác Động Doanh Thu của Thay Đổi Đóng Gói – Advanced Level
Th5 27, 2024
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bởi
Anna Phạm
trong
Tiếng Anh dành cho Quản lý marketing (English for Marketing Manager)
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1.
According to Robert, what is expected to happen to sales because of the new packaging design?
Sales are expected to increase by 10%.
Sales are expected to decrease by 10%.
Sales are expected to double immediately.
Sales are expected to remain unchanged.
Explanation:
Robert says, “We expect sales to increase by 10%.”
2.
When do Robert and Laura plan to launch the new packaging?
In three weeks
At the end of the quarter
Next year
In three months
Explanation:
Robert states, “We plan to launch in three months.”
3.
What can be inferred about the new packaging change from the conversation?
It will probably be cancelled because the costs are too high.
It will likely hurt revenue because customers dislike the new look.
It will not affect profit margin in any way.
It may improve revenue despite higher production costs.
Explanation:
Robert says the packaging costs more to produce, but sales are expected to rise and the profit margin should improve slightly, so the change may improve revenue despite higher costs.
4.
Why does Laura ask whether they should prepare a financial buffer?
To ask for a lower production cost estimate
To confirm that extra funds may be needed for early cash flow pressure
To find out whether customers prefer the old packaging
To suggest delaying the launch until next year
Explanation:
Robert says cash flow might be tight at first, so Laura asks about a financial buffer to manage that risk.
5.
What is the main topic of the conversation?
The team’s plans to expand into a new market
Customer complaints about a product defect
The financial impact and rollout of a new packaging design
A sudden drop in company revenue
Explanation:
The conversation focuses on how a new packaging change will affect costs, sales, profit, cash flow, customer feedback, and the launch timeline.
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