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Listening Quiz: Cuộc Họp Đánh Giá Sau Phát Hành – Medium Level
Th2 4, 2024
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bởi
Anna Phạm
trong
Tiếng Anh dành cho Quản lý marketing (English for Marketing Manager)
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1.
What is the main purpose of William and Emily’s conversation?
To plan a future company party
To explain how to market an app to new users
To review how the product launch went and discuss improvements
To announce a new product launch to customers
Explanation:
They are having a retrospective meeting about the launch, discussing what went well, what problems occurred, and how to improve next time.
2.
What problem did Emily mention during the launch?
Many users complained about the price
The product was launched late
The app had some bugs
The marketing team missed the deadline
Explanation:
Emily says, ‘There were some bugs in the app.’
3.
How quickly were the bugs fixed?
Within one week
Immediately after launch
Within two days
After the users stopped reporting issues
Explanation:
Emily states, ‘We fixed them within two days.’
4.
What can be inferred about the launch based on the conversation?
The launch was mostly successful, though it had a few minor issues
The launch failed because no users liked the product
The marketing team did not help at all
The app had so many bugs that it had to be withdrawn
Explanation:
William says the users seem happy, the marketing team did a great job, and only a small group reported issues, which suggests the launch was mostly successful with minor problems.
5.
What did Emily suggest doing to improve the next launch?
Delaying the launch by several months
Reducing the number of app features
Hiring a new marketing team
Testing more before launch
Explanation:
Emily says, ‘We should test more before launch.’
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