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Listening Quiz: Trình Bày Kế Hoạch Quốc Tế Hóa Sản Phẩm – Medium Level
Th1 28, 2024
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bởi
Anna Phạm
trong
Tiếng Anh dành cho Quản lý marketing (English for Marketing Manager)
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1.
What is the main topic of Jessica’s presentation?
A plan to make the product work worldwide
A proposal to reduce product costs
A project to improve the company’s office layout
A report about customer complaints in one country
Explanation:
Jessica says the main goal is to make the product work worldwide, and the conversation focuses on internationalization plans.
2.
According to Jessica, what will the team do for different cultures?
Adjust colors and images carefully
Change the product name in every market
Use the same design in every region
Remove all visual elements from the product
Explanation:
Jessica says they will adjust colors and images carefully for different cultures.
3.
How long does Jessica expect the project to take?
Six months
One year
Two weeks
Three months
Explanation:
Jessica answers that they expect to finish in six months.
4.
What can be inferred about the engineering team’s work?
They will build features that can adapt to different regions
They will only test the product after launch
They will redesign the company logo
They will focus only on language translation
Explanation:
Jessica says the engineering team will build flexible features for all regions, which implies the features must adapt to different regions.
5.
What does Jessica say is the biggest challenge?
Choosing a new product name
Handling many languages and cultural differences
Finding enough employees for the project
Reducing the testing schedule
Explanation:
Jessica identifies handling many languages and cultural differences as the biggest challenge.
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