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Listening Quiz: Trình Bày Kết Quả Nghiên Cứu Sẵn Sàng Trả Tiền – Medium Level
Th2 12, 2025
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bởi
Anna Phạm
trong
Tiếng Anh dành cho Quản lý marketing (English for Marketing Manager)
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1.
What is the main purpose of John and Laura’s conversation?
To compare two advertising campaigns
To announce a new product launch schedule
To review employee performance results
To discuss customer willingness to pay and pricing strategy
Explanation:
John presents research findings about how much customers are willing to pay, and Laura asks how to use those findings in pricing strategy.
2.
According to John, how much more are customers willing to pay on average?
5% higher than current prices
20% higher than current prices
15% higher than current prices
10% higher than current prices
Explanation:
John says, ‘On average, 15% higher than current prices.’
3.
What does John say about younger customers?
They are willing to pay 20% more
They prefer lower prices and less increase
They want prices to stay exactly the same
They are unwilling to buy quality products
Explanation:
John states that younger customers are willing to pay 20% more.
4.
What can be inferred about older customers from the conversation?
They prefer quality over price more than younger customers
They will not respond to any pricing changes
They are willing to pay the highest prices
They are likely more sensitive to price increases
Explanation:
John says older customers prefer lower prices and less increase, which suggests they are more sensitive to price increases.
5.
Why does Laura ask, ‘Should we keep prices stable for older buyers?’
To criticize John’s research methods
To suggest lowering prices for all customers immediately
To confirm a pricing approach for older customers
To ask for a list of older customers
Explanation:
Laura is using John’s findings to think about what pricing strategy should be used for older buyers, and John agrees that keeping prices stable will keep them happy.
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Listening Lesson
Vocabulary Flashcards and Quiz
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Tiếp theo:
Tiếng Anh Y Học: Giải Thích Từ Điển Dữ Liệu cho Kết Quả Xét Nghiệm – Medium Level
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